Why the Top 5% Win
How to become known for being great at what you do
Watch my limited-time masterclass for
6-7 figure Business Owners.
"I was able to triple my business's revenue in 18 months."
Andrew Valyear
Uplink
"Generated so many leads in 2025, we've had to put a 12 week waitlist in place just to handle the demand."
Lee Russel
Minimal Viable Launch
"I've appeared on TV 4x as an industry expert."
Stephanie Taylor
HMO Heaven
✅ Why business rewards the top 5% so unfairly, and the law of demand and supply that decides whether you make a profit or a loss, however good you are at what you do.
✅ The three layers in every industry: newbies, worker bees and key people of influence, and why moving up has nothing to do with a PhD, an MBA or waiting your turn
✅ The 5Ps that turn someone who's great at what they do into someone known for it, from the thousand pitches that build a business to the partnerships that turn on the money taps
✅ Why personal brands now get 20 times more attention than business brands, so you can become the person buyers in your industry come looking for
YOUR HOST
Daniel Priestley
Daniel Priestley is the bestselling author of business books Key Person of Influence, Entrepreneur Revolution, Oversubscribed and 24 Assets, and co-author of How to Raise Entrepreneurial Kids and What's Your Business Worth?.
Daniel has built and sold businesses in Australia, Singapore and the UK, and is the co-founder of Dent Global, one of the world's top business accelerators for entrepreneurs and leaders to stand out and scale up.
With operations in EMEA (London), APAC (Sydney) and North America (Toronto), Dent's programmes have global reach. Over 3500 entrepreneurs globally have completed Dent's accelerators and developed their businesses with the support of industry-leading mentors.
He's named in the Top 10 Business Advisors in the UK (Enterprise Nation) and one of the top 25 entrepreneurs in London (Smith & Williamson Power100).
Employees are paid on a bell curve. Juniors earn a bit less, experienced people a bit more, and most people earn roughly the same.
Entrepreneurship works differently. The top 5% are massively over-rewarded, while the other 95% are under-rewarded for doing great work.
When demand is high and supply is low, you make a profit. When supply is high and demand is low, you make a loss, whatever you're selling.
If not many people know about you and you've got plenty to sell, being amazing at what you do won't save you.
We love our customers, we love what we do, and we work hard on a great offer. The marketplace doesn't reward those things on their own.
What it rewards is an imbalance between demand and supply, and that comes from being well known for what you do.